Last updated: November 17, 2024
Our website address is: https://loftycare.com.
Please read this Privacy Policy carefully to understand how we collect, use, and protect your information. If you do not agree with the terms of this policy, please refrain from using our Services.
This Privacy Policy (“Policy”) outlines the data protection practices of Lofty Care (“Lofty,” “Lofty Care,” “we,” “our,” or “us”). It applies to our Websites, Apps, and other services provided by Lofty Care, collectively referred to as the “Services.” This Privacy Policy is part of our Terms of Service, and any capitalized terms not defined here will have the meanings assigned to them in the Terms of Service.
We collect information about you in the ways described below when you use our Services. Some of this information is essential for providing our Services to you. If you choose not to provide certain information or request its deletion, you may lose access to some or all of the Services.
We collect various types of information that you provide to us directly. This includes information gathered through:
The specific information we collect will depend on how you use our Services and what you choose to share. Examples of data we collect directly from you include:
We gather certain information automatically about your use of the Services and the devices you use to access them, using technologies like cookies, SDKs, and tracking pixels. This includes:
Websites: When you visit our websites, we collect details such as:
Location Information: We may collect general location data (e.g., IP address, GPS signal, or nearby Wi-Fi/cell towers) to deliver location-specific content, such as sales tax information or customized services. We will ask for your consent before collecting precise location data.
Cookies and Tracking Technologies: We use cookies, tags, and other technologies to personalize your experience, measure site usage, and improve content and advertising. These tools help us:
You can manage your cookie preferences through our Cookie Consent settings and can modify or withdraw consent at any time.
When you engage with us on social media (e.g., like, follow, or comment on platforms like Facebook, Instagram, X/Twitter, TikTok, SnapChat), we may collect information such as your name, email address, and any relevant comments or content you share. If you sign up for promotions or submit information via social media, we also collect this data.
If you use a third-party log-in (e.g., social media or authentication tool), we may access certain information from those platforms, depending on your privacy settings. For more details on how these platforms handle your data, please refer to their privacy policies.
We collaborate with third-party service providers, including physicians, pharmacies, and marketing partners, who may provide us with additional information about you. This helps us deliver the Services and improve your experience.
In connection with providing our Services, and unless you opt out through our Cookie Consent, we may use your information for business purposes, including to:
Please note that any health information we collect is subject to additional protections under state laws. We will handle your health data in compliance with applicable laws and ensure that any third parties processing such information on our behalf do the same.
We may combine the information collected through the Services with data from other sources, both online and offline, and use and share this combined information in accordance with this Privacy Policy and applicable laws.
We may aggregate or de-identify the information we collect so that it can no longer be linked to you or your device. This de-identified information may be used for research, marketing, or shared with third parties, including advertisers and promotional partners.
When you create an account with Lofty, you establish a direct customer relationship that allows you to access and use the various features of the Platform and Service. As part of this relationship, you provide Lofty Care with personal information, such as your name, email address, shipping address, phone number, and certain transaction details. Please note that this information is not considered “protected health information” or “medical information.”
Lofty Care is committed to protecting your privacy and maintaining the confidentiality of your personal information. Please note that Lofty Care is not a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). However, some of the information you provide to Lofty Care—such as health-related data or medical history—may be considered protected health information (PHI) under HIPAA if it falls within the scope of healthcare services that are subject to HIPAA regulations. While we do not treat or manage medical records as a covered entity, we take the privacy of your personal information seriously. We handle all data, including any health-related information you may provide, in accordance with applicable privacy laws and our internal privacy policies. By accessing or using any part of the Service, you acknowledge that any information you submit to Lofty that is not intended for diagnosing or treatment purposes is not considered protected health information (PHI) and will be governed by our Privacy Policy.
We use third-party analytics services, such as Google Analytics (including Google Signals, Google User-ID, and other features) and MixPanel, to collect and analyze usage data through cookies and similar technologies. These tools help us with tasks like auditing, research, reporting, fraud prevention, and improving user experience by tracking usage across devices and browsers. If you have a Google account with personalized ads enabled, Google Signals will also gather cross-device engagement data for us.
To opt-out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on. To disable Google Signals, go to your device’s settings, select “Google,” tap “Ads,” and toggle on “Opt-out of Ads Personalization.” You can also manage cross-device tracking in your device’s privacy settings.
If you receive email communications from us, we may use technologies like clear GIFs to track when you open our emails or click on links within them. This helps us assess the effectiveness of our email campaigns.
We partner with third-party advertising technologies (e.g., Facebook, Google AdWords, TikTok, Criteo, and others) that use cookies, pixels, and similar tools to deliver relevant ads for Lofty Care products both on our Services and across other websites and apps you visit. These ads may be tailored based on factors like the content you view, search terms, demographic information, and your behavior across websites and services.
If you prefer not to receive targeted advertising, you can update your preferences through our Cookie Consent settings. We may also share customer information (such as email addresses) with third-party service providers to match it with de-identified data for more relevant ad targeting across different platforms.
We do not control how third-party advertising networks use cookies or tracking technologies on your device. To opt-out of Google Analytics for display advertising or adjust Google ad settings, visit Google Ads Settings. For Facebook or TikTok, click here and here to update your preferences.
Please note, opting out of targeted advertising will not stop all ads from appearing; it simply means the ads will no longer be personalized based on your online activity.
If you use third-party mobile apps, you may receive tailored in-app ads. We work with service providers to deliver these ads or to gather app usage data. Each operating system—iOS, Android, and Windows—provides specific instructions on how to disable tailored in-app advertising. You can consult your device settings or the support documentation for your platform to manage these preferences and opt out of personalized mobile ads. For further assistance, please contact your platform provider.
Notice: We may sell your sensitive personal data.
With your consent, where required, we may share your information for our business purposes in the following ways:
Affiliates and Subsidiaries
We may share your information within Lofty Care and its affiliates to provide products and services, ensure consistent service across our offerings, and enhance your customer experience.
Health Care Providers and Services
We may share your information with third-party health care providers to:
Service Providers
We share your information with third-party service providers who perform essential services on our behalf, including:
Advertising Networks
Unless you opt out, we may share your information with advertising partners, as detailed in the Online Advertising section above.
Joint Service Providers
We may share your data with third parties that jointly offer products or services with us through the Lofty Care platform. These entities handle your data according to their own privacy policies.
Protection of Lofty Care and Others
By using the Services, you acknowledge and agree that we may access, retain and disclose the information we collect and maintain about you. We may disclose your information if required to do so by law or when we have a good faith belief that it’s necessary to:
Business Transfers
In the event of a business transition, such as a merger, acquisition, or sale, user information (including email addresses) may be transferred as part of the assets. If such transfers are subject to legal restrictions, we will comply with applicable laws.
Public Forums/User Interactions
Some features of our Services allow you to share comments publicly or with other users. Information shared in public forums is not confidential, and we may use it in testimonials, marketing materials, or on third-party sites. Please be mindful of what you post, as it can be accessed by other users and potentially the public through search engines. We are not responsible for how others use your publicly shared information.
Testimonials/Reviews
We may reach out to you directly or indirectly, through phone, email, third-party apps, or other methods, to invite you to submit reviews of our products or services, whether written, video, or in another format. If you submit product or service reviews or other content, we may use your name, likeness, and review in marketing materials, on our website, or on third-party sites. By submitting, you consent to this use.
Consent
We may disclose your information in other ways when you direct us to or give your explicit consent.
Aggregate/De-Identified Information
We may create Aggregate/De-Identified Data from the information we collect and may share such data at our discretion. We may de-identify your information and use, create, or sell such de-identified data for any legitimate business purpose not prohibited by law. When we use or share data that does not require identifying individuals, we may de-identify it to protect privacy and security. If the data is permanently de-identified, we will retain and use it only in its de-identified form and will not attempt to re-identify it, except for limited purposes such as testing or evaluating the de-identification process, or as otherwise allowed by law.
International Data Sharing
Currently, we do not share your data internationally.
You have the right to request updates or deletion of your personal information by emailing us at [email protected]. We will make commercially reasonable efforts to correct or delete your information. For more details on your data rights, please see “Your Rights” below.
You can opt out of marketing-related emails by clicking the “Unsubscribe” link at the bottom of each email. However, you may still receive Service-related and other non-marketing communications. To adjust your communication preferences, follow the instructions in the specific message (e.g., a text) or email us at [email protected] with your preferences.
In addition to adjusting your preferences in our Cookie Consent tool, you can disable cookies through your web browser settings. Since each browser is different, consult the “Help” section of your browser for instructions. You may also need to take extra steps to refuse or disable Local Shared Objects and similar technologies. For example, Local Shared Objects can be managed through Adobe’s Settings Manager page. Please note that disabling or deleting these technologies may impact some features or functionality of our Services.
Some browsers send “Do Not Track” signals to websites you visit. We currently do not respond to these signals. To learn more about “Do Not Track,” visit All About DNT.
Depending on your local laws, you may have the right to request that we:
We will review all requests and respond within the time period required by applicable law. Please note that some information may be exempt from such requests in certain circumstances, such as when we need to continue processing your information for legitimate business interests or to comply with legal obligations. We may also ask for additional information to confirm your identity before responding to your request, as permitted by law.
If you would like to exercise your rights or learn more about your legal rights under applicable laws, please email us at [email protected]. Be sure to include your full name, address (including the state where you reside), and email address so we can respond to your request within the required time frame based on your state’s laws.
If we deny your request, you may have the right to appeal our decision. To file an appeal, please email us with the subject line “Data Rights APPEAL“ to [email protected], including the original request and the reason for your appeal. We will handle your appeal in accordance with the laws of your state. Additionally, if you believe your appeal or request was not handled properly, you may file a complaint with your state’s attorney general. For contact information, visit the “Find My AG” website.
Under California’s “Shine the Light” law, California residents have the right to request information about how we share certain categories of personal information (as defined by the law) with third parties for their direct marketing purposes.
At Lofty Care, we implement a range of technical and organizational security measures to safeguard your information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, it’s important to understand that no method of transmission over the internet, nor any electronic or physical storage system, can be guaranteed to be 100% secure. As such, you acknowledge and agree that the transmission of your information to, through, or on our Services (or via the internet) is at your own risk.
If you have been provided with (or have chosen) a password to access the Services, you are responsible for keeping this password confidential. We strongly advise against sharing your password with anyone. Additionally, please be aware that any information you share in public areas of our Services may be accessible to other users.
We do not knowingly allow individuals under the age of 18 to create accounts that provide access to our Services. If we learn that we have collected personal information from a child under the age of 13, we will take reasonable steps to delete that information as soon as possible. If you believe that we have inadvertently collected personal information from someone under 13, please contact us immediately at [email protected].
We retain your information only for as long as necessary to fulfill the purposes for which it was collected. The duration for which we keep your information depends on factors such as the purpose of the processing and any legal obligations we must comply with.
When determining how long to retain your information, we consider factors such as the amount, nature, and sensitivity of the information, the potential risks associated with unauthorized access or disclosure, the purposes for which we use the information, and whether we can achieve those purposes through alternative means. We also take into account any applicable legal requirements related to data retention.
We may update this Privacy Policy at any time to reflect changes in the law, our data collection and usage practices, the features of our Services, or technological advancements. Any revisions to the Privacy Policy will be made available through the Services, and we encourage you to review it periodically. The date of the most recent revision will be noted at the top of the document. You are responsible for staying informed about updates to the Privacy Policy. If we make material changes to the policy, we will notify you as required by law. By continuing to use our Websites or Apps after such changes (and receiving notice, where applicable), you acknowledge and accept the updated Privacy Policy.
If you have any questions or concerns about this Privacy Policy, or if you would like to submit a request related to your data rights—such as access, deletion, or opt-out requests in accordance with the laws of your state—please contact our privacy officer at [email protected]. Be sure to include your full name, address (including your state of residence), and email address so we can respond to your request within the required timeframe based on your state’s laws.
We use cookies to collect information about your browsing activities over time and across different web services, following your use of our Services. Cookies help us recognize and count the number of users, track how users navigate the Services, and assess our internal performance and functionality needs. This allows us to enhance your experience and improve the Services we provide. For more information about cookies and how to manage them, you can visit www.allaboutcookies.org.
In addition to “strictly necessary” cookies that are essential for the proper functioning of our Services, we may use the following types of cookies:
These cookies remember your preferences and choices, allowing us to customize your experience and provide you with a personalized service. They help ensure that, when you return to our Services, we can present them in the way you’ve requested.
Functionality cookies allow us to:
These cookies help us understand how our Services are used, identify performance issues, and optimize the overall user experience. They allow us to gather data on website traffic, user behavior, and system performance. The information collected is aggregated and anonymized, so it cannot be traced back to individual users.
Performance and analytics cookies allow us to:
We may use marketing cookies, including those from Google, Microsoft Bing, and Meta (Facebook), to support our advertising and marketing efforts. These cookies help us deliver relevant ads to you and measure the effectiveness of our campaigns.
You have control over your cookie preferences, and you can manage them through your browser settings. Most browsers allow you to choose your desired privacy settings, which can include:
For detailed instructions on managing cookies for popular browsers, see below:
If you are using a screen reader, or having trouble reading this website, please call Lofty Care support at (888) 563-8910.
At Lofty Care, we are dedicated to empowering you on your weight loss journey with personalized metabolic solutions designed just for you. Our commitment to clear and reliable pricing ensures you enjoy consistent and competitive pricing for your medications throughout your program. This means no surprises—just straightforward costs. Please note that new member discounts or specific plans may have different pricing. Terms and conditions apply.
To access our prescription medications, an online evaluation with a licensed healthcare professional is required, this is done via asynchronous tele-health. This allows us to determine if a prescription is suitable for your unique health needs. Be sure to review our important safety information for your peace of mind. The benefits highlighted on Lofty Care are grounded in independent 3rd party research studies, ensuring you receive evidence-based care. A partnered licensed physician may prescribe effective medications as part of our comprehensive weight management programs. Please keep in mind that actual product packaging may vary from what is shown on our site. A licensed doctor may also prescribe compounded medications to meet your specific needs or address any shortages. Remember, the FDA does not review or approve compounded medications for safety or effectiveness.
If you’re interested in obtaining a prescription item, Lofty Care makes it easy by arranging a consultation with a qualified healthcare provider. Your provider will assess your eligibility and, if appropriate, issue a prescription that you can conveniently fill at one of our partner pharmacies. We do not directly offer medical or pharmacy services, and payment doesn’t ensure the prescription’s writing or dispensing. Independent providers and Beluga Health handle medical services.
To ensure your safety, we need to verify your phone number. By providing your number and moving forward, you agree to Lofty Care sending you text messages to confirm your number and for other essential purposes related to your account and services, including order confirmations, shipping updates, and important messages from your provider. Standard message and data rates may apply, and message frequency may vary. Additionally, by sharing your phone number, you consent to receive tailored marketing emails and promotional communications from Lofty Care. We want to keep you informed about the latest offers and insights that can help you on your wellness journey. You also agree to Lofty Care utilizing your information for advertising purposes, including targeted ads on platforms like Facebook, Google, and others. This may involve using hashed and de-identified data to create custom audiences and exclude existing customers from specific campaigns. You can opt out of marketing emails at any time by following the unsubscribe instructions in each email or by contacting us directly at [email protected].
Note: The statements above have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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